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Meet the author

Rabeea Naseer.

CEO & Founder @ NovatraTech | Analytics Engineer & Data Scientist | Tech-Finance Developer | CA Trainee (ICAP)

Bridging the Gap Between Complex Business Logic, Advanced Data Science, and Production Code.

Author at Income-hacks · Technology, data & practical money decisions

About Rabeea

Technology, data & business.

Rabeea Naseer is the CEO and founder of NovatraTech, working across software engineering, analytics, and technology-enabled business systems. Her public portfolio focuses on SaaS development, automated data pipelines, and AI-powered workflows that connect business requirements with working software.

Her technical background brings together Python, SQL, and TypeScript with tools such as Google BigQuery, Snowflake, and SQLite. Public projects explore sales performance, customer retention, payroll reporting, and the practical use of data to answer business questions.

As a CA Trainee (ICAP), Rabeea brings an accounting-focused perspective to financial modeling, reporting, and software automation. Her GitHub profile also describes an interest in practical technical education through NovatraTech Academy.

At Income-hacks, this combination of technical and business interests supports approachable discussions of freelance work, digital products, workflow tools, and the costs behind an income idea. The aim is to help readers understand the work and trade-offs—not to promise earnings or offer individualized financial advice.

Tools & technologies

  • Python
  • SQL
  • TypeScript
  • JavaScript
  • Node.js
  • React
  • BigQuery
  • Snowflake
  • SQLite

Background summarized from Rabeea’s public portfolio (opens in a new tab), GitHub profile (opens in a new tab), and NovatraTech website (opens in a new tab). The project cards describe publicly documented portfolio work and identify synthetic datasets where applicable.

Selected public work

From questions to working tools.

Explore the code and documentation behind three portfolio projects.

Sales analytics · BigQuery

Sales Performance & Executive Dashboard

A retail analytics portfolio project using a BigQuery star schema and SQL to explore revenue, margins, and customer value with a reproducible synthetic dataset.

View on GitHub (opens in a new tab)

Customer analytics · SQL

E-commerce Customer Retention Analytics

A case study exploring cohort retention, customer lifetime value, and recency-frequency-monetary segmentation using synthetic e-commerce transactions.

View on GitHub (opens in a new tab)

Financial reporting · Python

PayTrack Payroll & Profitability Dashboard

A Python and SQLite desktop portfolio app that brings wages, expenses, and revenue into monthly business KPIs, with a CustomTkinter interface and CSV exports.

View on GitHub (opens in a new tab)

Start reading

Practical guides to explore.

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